The Brain is a leading educational centre for students from Kindergarten through to Year 12 that strives to mentor and develop students through innovative, relevant and practical teaching methods.
Starting in a garage in 2004, The Brain has become synonymous with an education service that is excellent and personal.
The challenge was to make The Brain Education one of the leading prestigious tutoring centres in Sydney.
One of the project goals were to refine the brand identity so that it better appeals to its target customers; parents who highly value their child’s academic education and educationally motivated high school students.
The next goal was to help the organisation improve their customer services and workflow through visual communication and product UX design.
The logo and brand elements were given a stronger and bolder upgrade by introducing sharper silhouettes and realigning elements. These were then applied throughout various applications including stationery collateral, teaching material, etc…
The enrolment form was redesigned to display a more organised and easy-to-fill-in structure. This not only allowed the parents and students to fill in the form quicker, but in a more relaxed manner. The form also had to gather all required student’s information for administration, and displaying it in a clean layout helped staff to locate information more efficiently.
